EUXO is a specialized wig cap brand that sought to establish a strong presence on Amazon’s UK marketplace. The company approached us to assist in building their Amazon brand, managing inventory levels, optimizing pricing strategies, and overseeing their Seller Central account.
Service: Amazon Account Management
4000+
Units Sold in less than 3 months
Up to 12%
CTR & Conversion Rate
19%
Net Margin Maintained
Objectives:
The Main Objectives of EUXO Project were:
Brand Identity Development Creating EBC & Product Images that shows a strong and consistent brand identity and creates a memorable brand image.
Account Management: Optimization of Inventory, Customer Support, Pricing, and reporting.
Sales Growth: Increasing sales revenue and profitability through effective marketing strategies and optimized Organic Content.
Target Audience:
Primary Audience: Our primary target audience consisted of individuals seeking reliable and comfortable wig caps to enhance their wig-wearing experience. This included fashion-forward individuals, and those participating in cosplay or theatrical performances.
Initial Market Focus: Our initial market focus was on the beauty category, specifically targeting individuals who wear wigs for various reasons. By concentrating on the wig category, we aimed to establish a strong foundation within this niche. As we expanded our reach, our marketing efforts broadened to encompass the beauty category as a whole, allowing us to appeal to a wider audience and explore additional opportunities within the hair and beauty industry.
Strategies:
To achieve EUXO’s objectives, We implemented a creative approach centered on Amazon’s A9 algorithm and a deep understanding of the Wig/Beauty market.
- Visual and Brand Identity: The goal was to develop a distinctive brand image that resonates with the target audience and clearly differentiates EUXO from competitors. By addressing customer concerns comprehensively and positioning the brand on a premium level, we aimed to develop deeper connections with consumers.
- Content Optimization and SEO: To Improve product visibility, we conducted in-depth keyword research and implemented a strategic content development plan. By crafting compelling product titles and descriptions optimized for search engines, we effectively captured the attention of our target audience.
- Targeted Advertising: A data-driven advertising strategy was used to optimize results from start. By using advanced software and Amazon’s advertising platform, we identified high-potential keywords and product categories to target. This approach resulted in increased impressions, clicks, and conversions while minimizing costs.
- KPIs & Analysis Reporting: Regular performance monitoring and analysis were done to track sales, inventory, and revenue. These insights helped in making further decisions and continuous optimization of the overall strategy.
Results:
Our strategy produced excellent results, exceeding the client’s expectations. The results included:
4000+ Units Sold in less than 3 months.
Achieved top rankings in both organic and sponsored search results.
High Quality Content & Images that captured a good chunk of market.
High Impressions & Click-through rate (CTR) on relevant Keywords.
Maintained low advertising costs while delivering a remarkable 19% net margin.
Made a loyal customer base through enhanced brand recognition.